ACERT76-006_rev3.0: AI+ Marketing, Self-Paced Learning V3 (AI Business)

Duration: Self-Paced, 8 hours of content

The AI+ Marketing Certification Program is designed for executives and marketing professionals seeking to harness Artificial Intelligence (AI) for transformative marketing strategies. This in-depth program covers AI fundamentals and their applications in modern marketing, including automation of client segmentation, precision targeting, and personalization to enhance consumer engagement. The curriculum integrates advanced big data analytics to improve campaign effectiveness and ROI.

The certification explore AI's evolution and its impact on marketing technologies, including AI-driven data analytics, personalization engines, predictive analytics, and automation tools. The program emphasizes ethical AI use, covering deployment ethics and societal implications. Real-world examples demonstrate how AI boosts consumer engagement and campaign performance. Completion of the program equips you with the skills to lead with a sophisticated understanding of AI's role in marketing.

The curriculum provides detailed knowledge on the following aspects to help understand how AI integrates with the function of marketing:

• Introduction to Artificial Intelligence (AI) in Marketing
• AI-Driven Content Strategy and Personalization
• AI in Social Media and Email Marketing
• Leveraging AI for Marketing Analytics
• Ethical Considerations in AI Marketing
• Crafting an AI-Driven Marketing Strategy
• AI Integration in Multichannel Marketing Campaigns

Please use the links below to download additional information about this course:

Executive Summary: ai-marketing-executive-summary-1209.pdf 

Course Outline: ai-marketing-course-outline-925.pdf