Writing That Sells (1st Edition), Instructor Edition

R 239.20

($)

Writing That Sells (First Edition)

Course Specifications

Course Number: CCT–089_rev4.0

Course Length: 1 day

Course Description

Course Objective: The objectives of this book are:

  • To acknowledge the importance of persuasive writing skills in most business communications
  • To describe how the S.A.L.E.S. model can help writers sell intangible ideas
  • To explain sensory styles and how to appeal to readers’ senses
  • To explore how classic sales techniques can be adapted to the writing process
  • To review writing terms and techniques for conveying information in the most direct way

Course Content

Part 1: Rethink Sales

Recognize Your Sales Purpose
Value the Quick Sale
Step into Your Readers’ Shoes
Summary

Part 2: Use the S.A.L.E.S. Model

Write to Sell with a Five-Step Formula
Start by Getting Your Readers’ Attention
Add the Background Essentials and Unique Features
List Benefits from Your Readers’ Viewpoint
Evaluate and Counter Possible Objections
Sign Off with an Either/Or Call to Action
Summary

Part 3: Involve Your Readers’ Senses

Understand Sensory Styles
Make It Look Good (for the Visual Reader)
Appeal to the Touch (for the Tactile Reader)
Make Your Writing Sing (for the Auditory Reader)
Size Up Your Readers’ Personality
Summary

Part 4: Adapt Additional Sales Techniques

Make It Easy for Readers to Buy
Prequalify Your Readers
Personalize Your Message
Create a Relationship
Start High on Your Request
Offer a Package Deal
Use Testimonials
Offer a Pilot Program or Trial Period
Establish a Sense of Urgency
Deliver What You Promised
Show Gratitude
Be Positively Persistent
Summary

Part 5: Get to the Point

Go Back to Basics
Keep It Short
Make It Simple
Write the Way You Talk
Get Your Readers Up to Speed
Concentrate on Verbs
Accentuate the Positive
Relax Grammar Rules as Appropriate
Summary

Appendix

Appendix to Part 1
Appendix to Part 2
Appendix to Part 3
Appendix to Part 4
Appendix to Part 5
Additional Reading

 

Featured Learning

View all
Business Skills-Professional Productivity (Part 4), Microlearning Courses [40]
R 0.00
Business Skills-Safety: Part 3, Microlearning Courses [43]
R 0.00
Software Skills-Windows 10, Microlearning Courses [8]
R 0.00
Software Skills-Using Windows 10, Microlearning Courses [7]
R 0.00
Software Skills-Brain Bites: Using Windows 10, Microlearning Courses [7]
R 0.00
Software Skills-Mastering Word 365–Intermediate (2023), Microlearning Courses [19]
R 0.00
Software Skills-Mastering PowerPoint 365–Advanced (2023), Microlearning Courses [27]
R 0.00
Software Skills-What's New in Word 2019, Microlearning Courses [12]
R 0.00
Software Skills-What's New in Outlook 2019?, Microlearning Courses [6]
R 0.00
Software Skills-What's New in Office 2016?, Microlearning Courses [7]
R 0.00
Software Skills-What's New in Excel 2019, Microlearning Courses [8]
R 0.00
Software Skills-SharePoint Online Essentials, Microlearning Courses [4]
R 0.00
Software Skills-SharePoint for Site Owners, Microlearning Courses [14]
R 0.00
Software Skills-Secrets of The Office Guru, Microlearning Courses [25]
R 0.00
Software Skills-Saving Time in Outlook, Microlearning Courses [7]
R 0.00
Software Skills-Salesforce Essentials, Microlearning Courses [13]
R 0.00
Software Skills-Power Up PowerPoint (v2), Microlearning Courses [26]
R 0.00
Software Skills-Mastering Outlook 2016, Microlearning Courses [41]
R 0.00
Software Skills-Mastering OneNote 2016, Microlearning Courses [20]
R 0.00
Software Skills-Mastering Office 365 (2019), Microlearning Courses [80]
R 0.00
Software Skills-Mastering MS Teams 2020, Microlearning Courses [44]
R 0.00
Software Skills-Mastering MS Project 2016: Managing a Project, Microlearning Courses [20]
R 0.00
Software Skills-Mastering MS Project 2016: Creating a Project, Microlearning Courses [19]
R 0.00
Software Skills-Mastering Excel 2019: Intermediate, Microlearning Courses [51]
R 0.00
Software Skills-Mastering Excel 2016: Advanced, Microlearning Courses [25]
R 0.00
Software Skills-Mastering Excel 2016: Intermediate, Microlearning Courses [23]
R 0.00
Software Skills-Mastering Excel 2016, Microlearning Courses [27]
R 0.00
Software Skills-Mastering Adobe Acrobat DC 2016, Microlearning Courses [19]
R 0.00
Software Skills-Mastering Access 2013, Microlearning Courses [45]
R 0.00
Software Skills-Intro to SharePoint, Microlearning Courses [7]
R 0.00