Networking for Success, Student Edition

R 227.93

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Networking for Success: The Art of Establishing Personal Contacts (1st Edition)

Course Specifications

Course Number: CCT–020_rev4.0

Course Length: Self-study or classroom training

Course Description

The 50-Minute Manager Series was designed to cover critical business and professional development topics in the shortest time possible. Our easy-to-read, easy-to-understand format can be used for self-study or classroom training, or even office training. With a wealth of hands-on exercises, the 50-Minute books keep you engaged and help you retain critical skills.

This book will help you build the tools to initiate a networking plan with specific goals, establish relationships that are meaningful and long-term, use electronic media to expand your network, and develop ways to promote yourself through your networking.Knowing how to network is an important skill for everyone to have. To get a new job, secure a promotion, publicize your favorite cause, or build a business, you have to create a networking strategy. Everyone has a personal networking style, and this book will help you understand your style, and design an approach that will work for you.

Course Objective: The learning objectives for Networking for Success are listed below. They have been developed to guide you, the reader, to the core issues covered in this book.

The Objectives of this book are:

  • To provide a comprehensive understanding of networking—what it is, what it is not, and why it is so important to career and personal growth.
  • To highlight the role of focus in defining networking goals and creating a strategic action plan for success.
  • To present the fundamentals of successful networking: building and growing a network, nurturing relationships with key influencers, and refining your professional presence.
  • To explore traditional networking tools and techniques, as well as the additional networking opportunities of e-mail and the Internet.
  • To explain strategies for overcoming networking challenges and roadblocks that can derail career success.

Course Content

Part 1: Understanding Successful Networking

Establishing Contacts with a Purpose
Networking Is a Two-Way Street
Avoiding Networking Pitfalls
Sharpening Your Networking Focus

Part 2: Building Networking Relationships

Cultivating Existing Contacts
Expanding Your Networking Circle
Scripting Your 30-Second Self-Introduction
Preparing for Networking Events
Nurturing Your Support System
Finding a Mentor

Part 3: Refining Your Professional Presence

Making a Positive First Impression
Turning Small Talk into Big Business
Conversational Do's and Don'ts
Mastering the Art of Listening
Projecting Your Image on Paper: Business Cards

Part 4: Bell-Ringing Telephone Techniques

Identifying Key Contact Points
Cultivating the Gatekeeper
Introducing Yourself by Telephone
Networking Through Voice Mail

Part 5: Networking via E-Mail and the Internet

Reaching Your Contacts Through E-Mail
Formulating an Effective E-Mail Message
Signing Off with a Signature File
Tapping into Online Alumni Networks
Welcome to My Web: Creating Your Online Presence
Surfing the Web for Networking Leads
Netiquette Guidelines for Networkers
Taking Time for Snail Mail

Part 6: The Networking Power of Self-Promotion

Tooting Your Own Horn
Spreading Your News in a Press Release
Press Release Writing 101
Writing Bylined Articles
Putting a Face to Your Name
Promoting Yourself Through Speaking Engagements
Volunteering for Networking Success
Making the Most of Trade Shows and Conventions

Part 7: Special Networking Challenges: Novices and Veterans

Recent College Graduates: Learning the Ropes
Senior Executives: Searching the Hidden Job Market

Appendix

Putting It All Together: Creating Your Strategic Networking Plan
Author's Suggested Responses
Resources for Successful Networking
Online Networking Sites
Recommended Reading
Notes

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